New AliExpress Logo: Evolution, Meaning, and Usage Guide

AliExpress has unveiled a new logo, marking an evolution in its visual identity. More than just a design change, this new look reflects the ambition of the Chinese e-commerce giant: to offer an even smoother and more engaging shopping experience.

In this article, explore the different versions and formats of the new AliExpress logo. Whether you're a creator, marketer, or fan of the Alibaba brand, you'll find all the essential resources here to use it effectively.

Description of the New AliExpress Logo

The new AliExpress logo adopts a modern and sleek design, reinforcing the brand’s visual identity.

It comes in two formats: an iconographic logo featuring a stylized shopping bag with a yellow checkmark, perfect for mobile applications, and a typographic logo, where the checkmark elegantly integrates into the letter “A” of AliExpress, ideal for digital and marketing materials.

These visual elements, combined with the red #fd2751 and yellow #fcc836 colors, symbolize the dynamism, trust, and innovation of the e-commerce giant.

Different Versions of the AliExpress Logo

Iconographic Logo (Square)

The iconographic AliExpress logo embodies the brand’s visual identity in a compact and modern format.

Its square design is perfectly suited for mobile applications and online favorite icons. It ensures optimal visibility on all digital platforms.

Typographic Logo (Rectangular)

The AliExpress typographic logo highlights the brand name with a sleek and modern design.

Its rectangular format allows it to integrate perfectly into website headers, marketing materials, and professional stationery.

It ensures optimal visibility while reinforcing the platform's visual identity.

The AliExpress Logo in Vector Format

The AliExpress logo in vector format combines simplicity and elegance, ensuring perfect display quality at any scale.

This format is ideal for marketing materials, professional documents, and formal contexts, ensuring a sharp and precise representation regardless of the medium used.

How to Use the New AliExpress Logo?

The AliExpress logo must always comply with official guidelines to ensure visual consistency and maintain the brand’s identity.

Proper use strengthens recognition and credibility of AliExpress across all platforms.

📌 Key Guidelines

✔ Do not modify the logo: avoid any alteration, distortion, or rotation.
✔ Respect spacing around the logo for optimal readability.
✔ Use official colors, unless using an approved version.

Color Codes of the New AliExpress Logo

The new AliExpress logo is based on two vibrant and distinctive colors, reflecting the brand's energy and passion. These shades play a crucial role in its visual identity, ensuring immediate recognition.

🔴 AliExpress Red

✔ Color code: #fd2751
✔ A bright and dynamic red, symbolizing boldness and movement of the platform.

🟡 AliExpress Yellow:

✔ Color code: #fcc836
✔ A warm and welcoming shade, representing creativity and innovation.

The combination of these two colors gives the AliExpress logo a strong visual signature, instantly recognizable across all platforms.