Finding a good seller on AliExpress may seem complex with millions of options available.
But don’t worry, we’re here to help! In this guide, discover our tips for spotting the best sellers.
Here are the key points to shop with confidence:
- Read customer reviews. They are essential for evaluating product quality and customer service.
- Prefer experienced sellers. Their longevity often means reliability.
- Check delivery options. Choose those that meet your specific needs.

1 – Check Customer Reviews
Customer reviews are one of the most reliable criteria for judging a seller. Check the positive feedback rate and the total number of reviews.
- A good seller generally has over 95% positive reviews.
- Prefer those with more than 500 reviews.
- Check the “Seller Ratings” section to see buyer feedback.
A good example of a highly-rated store: Bobo Bird, a specialist in wooden watches.

2 – Seller’s Experience
An experienced seller is often more reliable. On AliExpress, prefer stores that have been open for over a year.
- Check the store’s creation date.
- Look at customer ratings (diamonds and crowns).
3 – Number of Orders
The number of orders for a product is a good indicator of its reliability.
- A product with many orders is often a sign of customer satisfaction.
- Popular products receive more detailed customer reviews.
- Compare with similar items before purchasing.
4 – Product Quality
Before buying, ensure the quality of the products being offered.
- Analyze customer-uploaded photos.
- Read the product description carefully.
- Check if there are demo videos available.
- Compare different sellers for the same product.
5 – Shipping Methods
Shipping is a key factor to avoid unpleasant surprises.
- AliExpress Standard Shipping: reliable and relatively fast (10 to 25 days).
- Express shipping (DHL, FedEx, UPS): faster but more expensive (3 to 7 days).
- ePacket: intermediate shipping time (7 to 15 days), often used for small items.
- European warehouse: faster delivery (3 to 7 days) with no customs fees.
- Pickup point delivery: allows you to collect your order from a nearby pickup point, usually free or low-cost.
For each product, check the shipping options and choose the one that best fits your budget and delivery time requirements.
6 – After-Sales Service & Returns
Before purchasing, check the seller’s return policy and customer service.
- Clear return conditions: they should be easy to understand.
- Warranty duration: the longer, the better.
- Flexible refund options: ensure they suit your needs.
- Responsive customer service: a good seller answers questions quickly.
Conclusion
Recognizing a good seller on AliExpress is the key to successful, hassle-free purchases. Here are the key takeaways:
- Check customer reviews to verify the seller’s reputation.
- Choose experienced sellers who have been active for several years.
- Review shipping options to avoid unexpected costs.
- Evaluate product quality through photos and detailed descriptions.
- Check the return policy for a secure purchase.
By following these tips, you’ll increase your chances of making satisfactory purchases and avoiding unpleasant surprises on AliExpress.