Welcome to the section dedicated to the AliExpress logo. This logo represents more than just an image; it embodies the visual identity of the AliExpress universe.
In 2024, the Chinese e-commerce giant unveiled a new visual identity.
Discover various versions and formats of AliExpress’s visual identity.
In this post, we provide essential resources for creators, marketers, and fans of Alibaba’s brand.
Different Versions of the AliExpress Logo
Iconographic Logo (Square)
The iconographic AliExpress logo captures the essence of the brand in a square format. It is ideal for mobile applications and online bookmarks.
Typographic Logo (Rectangular)
The rectangular format focuses on the name. It stands out on website headers and professional stationery.
Logo Icon (Icon Only)
Minimalist, the icon stands on its own. Perfect for avatars and applications where space is limited.
Black Aliexpress Logo
The black logo offers a subtle elegance. It is favored for marketing materials and formal settings.
White Aliexpress Logo
The opposite of black, the white logo stands out on dark backgrounds. It is often used in graphic designs and advertising.
Old AliExpress Logo
The old logo reflects the heritage of the brand. While it has been replaced, it remains emblematic of AliExpress’s evolution.
The Aliexpress Logo in Vector
The AliExpress logo in vector format is distinguished by its elegant simplicity. Favored for marketing materials and formal settings, this design offers impeccable representation at all scales.
Proper Use of the AliExpress Logo
The AliExpress logo must always remain consistent with the brand guidelines. This visual consistency is crucial for brand recognition and integrity.
Key Guidelines
- Keep the logo unaltered; do not distort it.
- Use space around the logo to give it breathing room.
- Do not change the original colors, except for official versions.
Proper Usage
- On partner sites, display the logo in high resolution.
- In advertising campaigns, use the logo according to provided specifications.
- For professional presentations, maintain the official proportions.
Improper Usage
- Do not place the logo on a busy background; it should be clear.
- Avoid framing it with distracting graphic elements.
- Do not create custom variants without permission.
Formats and Technical Specifications of the AliExpress Logo
Choosing the right file format is essential for maintaining the visual integrity of the AliExpress logo. Each format has specific use cases, ensuring optimal quality. 
Available Formats
- PNG: Ideal for web use thanks to its transparency. Perfect for websites and email signatures.
- SVG: Used for scalable applications. Guarantees perfect sharpness at any size.
Resolutions and Sizes
- Web: Use a resolution of 72 DPI with a minimum size of 150×150 pixels.
- Print: Opt for 300 DPI and adjust according to the required size for the medium.
Technical Guidelines
- Check compatibility with the final medium before using the logo.
- Maintain proportions when resizing to avoid distortion.
AliExpress Logo Color Codes
The AliExpress logo is primarily composed of two bright and distinctive colors. These hues symbolize the brand’s energy and passion.
AliExpress Red: This bright and eye-catching red has the code #e43225. It embodies the boldness and vibrant activity of the platform.
AliExpress Orange: The warm and welcoming orange is represented by the code #f7971d. This color inspires creativity and the innovation characteristic of the brand.
These two colors are essential to AliExpress’s visual identity, creating a signature that is recognizable across all platforms.
